National Breakfast Day with Kellogg's #shareyourbreakfast

Having a healthy breakfast each morning is a great way to get our bodies ready to take on our day. This gives us the energy that we need to focus and be productive throughout the morning. Imagine a child sitting at their desk that hasn't had breakfast; all that they can think about is the grumbling belly. Some children go to school hungry as this isn't a choice for them. Hunger is also a problem in Canada.

Thursday March 8th is National Breakfast Day and Kellogg’s has partnered with Breakfast Clubs of Canada and Breakfast for Learning to launch the Share Your Breakfast program to encourage Canadians to help children who might otherwise go without.

Did you know?
  • Studies show that breakfast can help kids boost children's academic performance; improving behavior, reducing absences and tardiness along with increasing focus and physical performance
  • In Canada - 1 in 10 children live in poverty and are at risk of starting their day on an empty stomach

Throughout the day and across the country we'll be surprising Canadians with free mini-packs of Kellogg's Rice Krispies cereal to raise awareness about our country's hungry children. In return, we're donating to our National Breakfast Day charity partners. In essence, a bowl for you will equal a bowl for a hungry child.

Want to get involved? There are a number of easy ways you can help:
  • Visit Kellogg’s website to view the breakfast video; then share this important message with friends and family via social media; Facebook, Twitter etc.
  • Pick-up a specially marked box of Kellogg's cereal in-store for a unique pin code to redeem for a free breakfast item. In return, Kellogg’s will make a donation to Breakfast Clubs of Canada and Breakfast for Learning 
  • Visit either of the breakfast charities directly to make a donation. While there find out more about the great work they're doing to fight hunger in Canada. 
  • Tweet your support using the hashtag #shareyourbreakfast


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